Join the waitlist
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Your music in front of the right people.

Seed your music through creators, manage campaigns and find brand deals. All in one place.

Promote my song Free Campaign Builder
TLB app home: Your first campaign. Post a track, pick promoters and watch it grow, then tap Promote a track
TLB app: Who should push this release? Choose UGC creators, YouTubers, Spotify playlisters or fan pages
TLB app: Browse promoters with prices, followers and ratings, and invite them directlyInvite sent to Kofil Ways
Coming soon
Download on theApp Store Get it onGoogle Play
SeatGeekQuavoSueco the ChildLeon BridgesXaviersobased × AirbnbCulture-first visibility SeatGeekQuavoSueco the ChildLeon BridgesXaviersobased × AirbnbCulture-first visibility

The engine behind music discovery.

Music moves through people. Lyrically connects you with the creators, communities and brands that understand culture.

What will I see
Music seeding: a listener in headphones discovering a new song on his phone Tool 1

GROW.

Music seeding for independent artists. Put your release in front of the fan pages, UGC creators, YouTube reactors and playlist curators your listeners already follow.

Music seeding that puts your song where fans already are

Nobody finds a song alone. Someone shares it first. TLB lets you seed your music with the creators who start those moments: fan pages with engaged followings, TikTok and Reels UGC creators, YouTube reactors, Spotify playlist curators and music blogs.

Choose your genre, audience and budget, compare promoters side by side with prices and follower counts up front, then book every placement in one place. Each one is a clear deliverable, a post, a reaction video or a playlist add, and your payment is held until it is delivered.

No bots and no fake streams. Real music promotion through the communities that already move culture.

Start seeding your music
  • Music seeding
  • Fan pages
  • TikTok & Reels UGC
  • YouTube reactors
  • Playlist curators
Artist as UGC creator filming branded content for a paid brand partnership Tool 2

COLLABORATE.

Now you are the creator. Partner with brands on paid UGC campaigns and turn the audience you have built into income.

Brand deals for artists. Now you are the UGC creator.

Your sound, your style and your fans are exactly what brands want. On TLB you step into the creator seat: browse paid briefs from brands, apply to the ones that fit you, and make content your audience actually wants to watch.

From clothing drops to sponsored sets, TLB matches you with brand partnerships suited to your genre and following. Agree the brief up front, deliver the content and get paid securely through the app, with no chasing invoices.

Brands get authentic UGC from culture-first creators. You get paid for the influence you have already earned.

Partner with brands
  • Paid brand partnerships
  • UGC campaigns
  • Sponsored content
  • Creator income
Thought piece · 6 min

The Business of Music Discovery: Why Independent Artists Need to Rethink Music Marketing

Read →
Growth · 3 min

Music Seeding: Why Nobody Finds a Song Alone

Read →
Growth · 4 min

The Exposure Math: What Actually Turns Into Music Streams in 2026

Read →
Insights · 2 min

What the Xaviersobased × Airbnb Campaign Says About the Future of Creator Marketing

Read →
Brands · 4 min

What Music Fandom Can Teach Brands About Trust Compounding

Read →
Brands · 2 min

Culture Moves Product: Why Reach Was Always the Wrong Metric

Read →
Artists

From Playlists to Paydays: Why Independent Artists Are the Most Undervalued Partners in the Creator Economy

Read →
Guide

The Artist's Guide to Brand Partnerships and Influencer Marketing

Read →
Artists

Why Brand Partnerships Are the Income Stream Most Artists Are Sleeping On in 2026

Read →
Brands

Why Music Artists Are the Most Powerful Marketing Channel for Brands in 2026

Read →
Guide

How Independent Artists Can Land Their First Brand Deal in 2026

Read →
How music seeding works

Drop the track. We find the feeds.

Launch one release across many feeds at once, then rebook the creators your audience responds to.

  1. Upload

    Add your release to TLB.

  2. Choose

    Pick fan pages, UGC creators, reactors and playlisters that fit your sound and budget.

  3. Launch

    Your track goes out across every feed you booked, all managed in one place.

  4. Rebook

    Rebook the creators that performed best, release after release.

Try our free campaign builder
Our past work

We promote artists on our own page too.

Lyrically.mp4 is our music page, with 500K+ followers across Instagram, TikTok and YouTube. Here are a few of the artists we have featured.

Victor Ray
Campaign on Lyrically.mp4Victor Ray128,000+views

Promoted directly to the Lyrically.mp4 community.

Quavo
Campaign on Lyrically.mp4Quavo80,000+views

Shared with our hip-hop audience off a viral Snoop Dogg video with 16M+ views.

Also promoted
Flo Milli
Flo Milli
Leon Bridges
Leon Bridges
Demchuk
Demchuk
lil sosodon
lil sosodon
Sueco the Child
Sueco the Child
The Book Club

Join the TLB Network.

Powered by Lyrically.mp4, a music community of 500K+ followers across Instagram, TikTok and YouTube.

Join them
Artist singing on stage in a red headscarf
Artist in pink
Artist performing in a fur coat
Artist in sunglasses and headphones
Artist with guitar
Artist in red top
Artist in black jacket
Artist outside a liquor store with friends
Artist in a crop top against a red wall
Artist leaning on a wall
Artist in a varsity jacket and cap
Artist singing in a white fur hat
Artist in sunglasses
Artist lying in a flower field with a guitar
Artist in blue headphones
Artist at a table
Artist on a city street at night
Artist performing in a patterned sweater
Artist smiling with eyes closed
Artist in a mask under neon
Artist singing at a microphone
Artist in red light
Artist with red hair
Artist portrait
FAQ

Questions, answered.

The basics on launch, pricing and how TLB works. Everything else is on the FAQ page.

See all FAQs
What is TLB?

TLB is a creator-powered music marketing platform built on five years of experience promoting artists and record labels through Lyrically.mp4, our music-focused social media platform with over 500,000 followers.

Available at lyrically.app, TLB connects artists with fan pages, UGC creators, YouTube reactors, music bloggers and curators to distribute music, reach new audiences and unlock brand partnerships, all through one network.

What is music seeding?

Music seeding means placing a new track with many creators, fan pages and playlists at the same time, so listeners keep meeting it in the feeds they already follow.

On TLB you book those placements in one campaign and pay for each one through the platform. We guarantee every placement is delivered, not streams or followers.

When is TLB launching?

TLB is launching in December 2026. Join the waitlist to receive launch updates and be among the first to hear about opportunities to access the platform.

How much does music promotion on TLB cost?

Campaign costs depend on the creators and promotional opportunities selected. Artists can explore options that fit their marketing budgets. A 15% marketplace fee is deducted from the earnings of whoever receives the payment.

Can I make money promoting music on TLB?

Yes. TLB connects creators with paid music promotion opportunities and collaborations with artists, record labels and brands.

Will TLB guarantee streams or followers?

No. Campaign results depend on factors such as content quality, audience relevance, engagement and distribution. TLB provides promotional opportunities but cannot guarantee a specific number of streams, views or followers.

Early access is open
Find your
way in.

Where artists, creators and brands meet culture. Pick your door.

I'm an artistBook placements and get brand opportunities.Apply as an artist → I'm a brandRun music-led creator campaigns in one dashboard.Book a demo → I'm a creatorSet your rates and get paid to break new music.List your platform →